ACH2O — PANASONIC
In any city with water shortages, every drop counts. So, the fact that air conditioners waste around 7 liters of water a day? It's pretty wild.
We figure out a way to hack Panasonic AC units, with a custom filtration system, and turned air into drinking water. To get the word out, we even launched our own bottled water brand. It sounds simple, but this idea made a splash at the Cannes Lions Innovation category.