What's the best way to sell comfort food? With comfort TV, obviously.

We turned Denny's into a nostalgic '90s sitcom, with recurring characters, meals stealing the spotlight, and a killer theme song heavy on the saxophone.

The result? A campaign that gave people more reasons to visit America's Diner and gave the industry something to talk about. Including the #1 spot on Ad Age's Top 5 Food & Beverage creative list for July.